Veronica Cruz assists our clients with community development and social innovation by performing data gathering and analysis and providing research support for professional reports and client presentations. Ms. Cruz has over 10 years of experience in research and data analysis, with an emphasis on synthesizing and interpreting quantitative data using Microsoft Excel. She previously worked as a senior research analyst and supervisor for Zenith Media’s Competitive Intelligence department where she was in charge of research project management and business development. Ms. Cruz received her M.P.L. in Economic Development from the University of Southern California’s Price School of Public Policy, and her B.B.A. in finance and accounting from the University of Michigan’s Ross School of Business.